"Damian is great at understanding what a client actually needs. I value his flexibility, quick responses and high-level advice. I recommend him as a solid partner, for simple projects and complex applications alike."
Piotr LądLad & Partners
Product design · Web · SaaS
Your SaaS product and its website, built by one person .
I help SaaS founders and small teams get from an idea to something that actually sells: an MVP, the product design around it, and a marketing site that does its job. Day to day I do exactly this for one of the biggest restaurant SaaS platforms in Europe. You talk to me, not to an account manager, from the first sketch through launch and whatever comes after.
- Available: Q4 2026
- Remote
- One point of contact, start to finish
What I do
Two kinds of work, the same skill underneath.
From shaping the message to shipping the code, it's me the whole way. Nobody relays your brief down a chain and hands you back something adjacent to what you asked for.
MVPs and business systems
SaaS products built from scratch, and websites with a system built in: CRM, client portal, bookings, orders. Discovery, UX and shipped code, delivered in phases with scope and price fixed before we start.
- Discovery and scope
- UX/UI and design system
- Design to code
- Two-week phases
- Iteration after feedback
SaaS marketing website
Sites that sell the product rather than describe it: content structure, load speed, technical SEO. Either a new build or a move off WordPress that keeps your rankings where they are.
- Architecture and messaging
- UX/UI design
- Technical SEO
- Payload CMS with a simple admin panel
- Migration without losing traffic
Who this is for
When companies usually get in touch.
Each situation has its own way in. Recognize yours? Click through and you'll see how it runs in practice.
You're launching a SaaS
You've got an idea and you'd rather test it than fund a full product on faith. You get an MVP with an agreed scope and a landing page that starts collecting your first users.
See the MVP offer →Your business runs on spreadsheets
Orders live in email, clients live in Excel, and the website sits off to the side. I build a site with a system inside it that takes the process over: CRM, client portal, bookings or orders.
See the systems offer →Your website is holding marketing back
WordPress crawls, editing anything hurts, and every small change waits on a developer. I move the site to a modern stack without dropping your Google traffic, and hand marketing an admin panel they can run without asking anyone.
See the migration offer → How I work
How a project actually runs.
- Krok 01
Direction
We agree on the goal, who it's for, and where the project ends, then set priorities together. DataForSEO and Ahrefs do the research legwork, and AI helps me get through it faster, but the calls are mine and they come from having done this before.
- Krok 02
Build
I design in Figma; once you sign off, I write the code. I work from my own modular CMS and component library, which is why custom views come together fast without the code turning into a mess you can't edit later.
- Krok 03
Launch
It goes live on your domain, we measure what happens, and the first version closes properly. What you have at the end works. Not a mockup with a list of things still to do.
- Krok 04
Next phases
Launch isn't where I disappear. We measure what happened and plan the next phase: new features, tests, optimization, each with its own scope and price. I already know your codebase, so every phase moves faster than the last.
Testimonials
What people I've worked with say.
"We work with Damian on ongoing support and new projects. He quickly delivered a fully functional product for a marketing campaign. We could test the site and track progress as we went. We appreciate his flexibility and support at every stage, even after the work was done."
Przemek MikSalesON
"We hired Damian to redesign and rebuild a WordPress site for us and are very happy with the results. He was agile, responsive, easy to communicate with, and most importantly, he has a good design aesthetic and was able to turn our brief into a professional, good-looking website."
Sam Morris-RosensteinUnnax
"An extremely honest and result-driven UX Design and Web Development Expert. As a creative thinker who has a can-do attitude, Damian is a pleasure to work with. He is a good listener, asks good questions, and takes ownership of the outcomes of his decisions and actions."
Emilia ZakrzewskaProService Finteco
Insights
Lately I've been writing about:
Case studies and working notes. Mostly the things I had to figure out myself before a project could start.
About me
I believe in the 20/80 rule
I'm Damian Urbaniec and I've been designing digital products for more than 10 years. My day job is product design and the website at one of the biggest restaurant SaaS platforms in Europe, where I moved that site off WordPress onto a modern stack and keep building the product itself. I read projects the way an owner does: what it costs, what it risks, and whether the market has said yes yet.
The conversation starts with your goal, not a feature list. I design for the 80% of the result that comes from 20% of the work, which is what an MVP actually is, and we only build further once the market has confirmed the direction.
What you won't get is a proposal listing features in the abstract, leaving you to guess whether any of them move you closer to what you wanted. The scope ties back to your goal, and you can see what each part of it costs.
Let's talk about your SaaS.
MVP, product design, a website, whichever it is. Two or three sentences about the project is plenty to start. I reply myself, within 24 hours.